This has been a long time coming and we’ve been talking about it on a lot of sessions. But now is the time that the whole country is going to be going to be able to claim and take your own leads. This is going to be happening from June, which is basically now from next week, we’re going to move to the claiming.
What Claiming basically means is leads will be sent to you in this full that here with the option for you to either claim and take the lead or skip the lead. We spoke about it a couple of weeks ago what it means, but very simply, you guys will get access to a lot more leads and have the option to actually choose them. So let’s just go for a bit of that.
So why are we moving to Claiming? Why are we giving you guys direct leads to claiming and changing it from our existing way we do it and we ultimately want to give everyone the power to actually claim their own leads and take control of their own leads. We want to make sure that you choose the leads you want and you’re accountable for those leads. So why are we doing that now? So we’ve gone through a lot of changes with Popdeal.
There’s been some bugs, there’s been some issues, but we’ve now ironed out most of the bugs and most of the problems that we had with it before. And it finally does us what it’s meant to. It finally allows us to send leads, smart lead to the right people and they have the option to claim a lead.
So we’re going to move to that next week. As I said, we also have a large network of agents. You’ve seen a lot of new people joining.
So that allows us to give a huge amount of leads evenly across all the different areas and the different languages that we need to cover. So that’s allowed us to actually be able to send leads for claiming versus transferring leads. And what the other thing we’ve noticed, which is quite important, is that although we have a very strong support team, they’re very fast, they’re very efficient, they follow up very aggressively.
We have seen a slight drop off when the support team qualify. You guys, I’m sure have experienced it. You get a lead and you see it really qualified.
You try and call it and they just don’t respond. They look like they were very responsive at the beginning, but they just don’t respond. So we believe that by giving you guys direct access to those leads as the first responder, you should see an increase in the response rate.
You should be able to convert some of those clients. And the other main thing reason we’re doing it is that after the last three weeks, I’m really seeing a lot of you guys implementing some of the stuff that Brendan spoke about recently and I spoke about a couple of weeks ago and using Pop deal and the sales process a bit better. So I think you guys are trained up and ready to take your own leads and manage them how you want.
So I think it’s a really good kind of time to move on to this. So how do you track and actually monitor which leads you’re getting? So inside the dashboard you will be able to see your lead, count, how many have been offered on a weekly basis. I’m going to go to myself search, you’ll be able to see how many will be in your weekly count, how many you’ve been offered, how many you’ve basically have claimed, and how many you’ve been transferred.
So you’ll have full oversight of your business, you’ll know exactly how many clients you’ve had on a weekly basis and be able to plan your day. We’ve also got very enriched profiles. Now we’ve combined it with Dot property.
They are also asking the post inquiry questions. So they’re asking people their budget. They’re asking people more information that is given to you on the point of inquiry.
You can click on the client history on the lead tab at the top and see a bit more about the clients. This bit here. Or if you get a lead alert, you can click here so you can see a lot of information about the particular client.
This one’s a bad example, but typically if it comes through on one of our main sources, you should be able to see some of the questions. There you go. You can see some of the recently thing.
So you do have now very enriched leads already coming to you guys. And we want a way to more evenly distribute leads out to people who are available or who are too busy. So what leads should you actually claim? So any lead that comes through on your listing, you actually get 180 seconds before anyone else has a chance to claim it.
We’re giving you guys priority access. That is three minutes. It’s not a long time, but it should be enough time to look at the lead, see it’s on your listing and grab that straight away, or claim that lead straight away.
Any leads that come through on buildings, projects, particularly units or areas that you know really well and you’re confident you can close them, you should take that lead. You should grab that lead as quick as you can because you know you know the property. So look at the information quickly, click Claim and then move on.
And then any lead that you basically have to be available to contact that lead quickly. If you’re out on a viewing, if you’ve just woken up, if you don’t have a chance to get back to it in a few seconds, you do risk a chance of losing it or getting a non responsive. So make sure you’re available to grab that lead.
But ultimately you can take any lead you want. We’re giving you guys a choice of every lead that comes through in your particular tier and your particular language of course. So you’re going to have much more open access.
It’s going to level the playing field, which is going to be really interesting to see how we’ve already trialed this in the Bangkok and Phuket rentals and it’s working really well. But I just want to reconfirm to the whole company what’s happening. So what leads should you not claim? So I would avoid taking leads if you’re already super busy and you can’t call it straight away.
We just covered that because if you can’t call it straight away and update, it will get force released and you’ll lose it totally anyway, it will go to someone else and there’s a lower chance we’d be able to convert it. So if you’re busy, try and avoid claiming too many leads. I would avoid taking leads if you really have a really good pipeline.
You need to look at your day, your week, even your month, if you’ve got a lot of viewings booked in. If you’ve got a lot of clients, don’t try and make yourself too busy. Don’t just claim because it’s coming through to you.
Try and manage your own day, your own amount of leads you’re getting. You don’t need to hit the top weekly quota if you’re already very busy and you’ve got a lot of clients in your active and hold column. So be very conscious about how many you’re taking.
We have 5000 leads coming into the business. So if for one or two days you want to go on snooze or just skip leads, no problem. As soon as you turn it back on, the system will know you’re at a lower end of your weekly quota and start feeding you a lot again.
So just remember that. Don’t be greedy and don’t get yourself into being too busy because it will just be counterproductive. We’ve seen there’s an optimum level of leads that you should be taking.
So if you’re already busy, try and keep that relatively a sensible amount and avoid taking leads based on budget. So we’ve seen a lot of people that your clients that come in and they inquire on a 4 million bar property and they end up spending 10 million. So don’t be put off just by the budgets.
After you qualify them and speak to them, you’ll get a much better idea about their budget and it might be much more than the original inquirer. So don’t just sit around and wait for big budgets. Take a lead that you think you can service and you’re ready to take on board.
So the question is, will you get more spam and not serious leads? And the truth is, you may get a few. We’re still doing a lot of filtration and enriching on some of the leads when they come through the website and there’ll still be a couple of sources that will go through the support team and either be sent for claiming or directly transferred to you. But we found that some of the leads that were considered spam were still listings, which are great for you guys to pick up.
So it might be one a month or one every few months as a listing. Convert that listing into a seller and you’ll obviously get the leads for that. And you’ll also get some clients which you typically didn’t get before, that may be a little bit earlier stage.
And I think that’s actually a really good thing because I think when people speak to support, they can’t always answer the questions that that client needs to become more serious and buy in a shorter time frame. So we’re giving you guys those types of leads where you have a better chance to convert. Yes, they may be a few months off, but at least if you guys get first access to them, you have a much greater chance of connecting them on the phone, qualifying them, flexing them, finding out what they want, and then be able to service them and convert them better.
So we’re giving you a much greater chance of getting leads for all different stages. So what time can you start claiming leads for? So we’ve opened it up now, it’ll be from 07:00 a.m. Yeah, I know it’s very early and up until 12:00 p.m..
So people that get up early will get access to a few leads. People that stay up late will also get access. We’re not saying you have to work these times and you have to always be on call.
There’ll be leads coming throughout the day, of course, but that’s what we’re doing to ensure that people who are up early, people who are up late can also get access. And we evenly distribute the leads. Again, if you’re up early and you can call the lead break, don’t just claim a lead and then sit on it and wait till 09:00.
I wouldn’t recommend doing that. And again, in terms of the markets, we’ve been having it live in Phuket and Bangkok and we’ve had two of our best months. And the agents there have reported that they have got access to a lot of leads.
They’ve been claiming the ones they want. So the conversions are actually really high. So we’re really happy to be able to roll it out to rest the markets, including our Dubai market as well.
With the majority of leads, it won’t be 100% of the leads. There’ll still be some going through support, but the majority will now go through for claiming. Some will be qualified by support.
With detailed notes, you’ll be able to see that some won’t be. But again, treat every lead as serious until it proves otherwise. So how do you get more of your weekly quota? So you basically have a fixed amount every month? The only real ways you’re going to get above that is either performing really well within site pop deal, which means you manage your clients well, you have very few being force released, you have a high conversion rate on your leads deals and the other ways you can get a few more is by generating your own clients.
Your weekly cap will not stop on your own clients, it will only stop from the ones that generated from the website. So you’ll reach your top quota with the FAS web generators and you can add more on top, no problem. Also, if you’ve got leads on your listing that will also allow you to go above the weekly quotas.
So keep bringing on listings because that will generate you more leads over your quota. And yeah, doing more sales. Obviously we’ll talk next week a bit more about the tiers and how you can go up the tiers that’s going to be more clearly defined in the next week or two and we’ll roll out exactly how you can get up the tiers which allow you to bigger budgets and a higher lead quota.
So keeping it pretty short today. Just want to recap. So all markets are moving to the ability for them to claim from next week.
Some leads will still be transferred by support. Please make sure that you’re available to call straight away with banged on about it. Rewatch the two videos that Brennan did yesterday to show you how to qualify leads and how to really profile them, how to really get a lot of information out of the and I think that’s very important.
If we haven’t got support doing some of that qualification, you guys need to go that extra mile to re qualify them or to qualify them deeply. So you know, please do plan and prioritize your day. Avoid claiming too many.
Just more leads doesn’t equal more deals. It does in some senses, but when you get to a point where you’ve got too many, you’re too busy, your conversion rate and your metrics will drop and it will be seen inside pop deal and your manager will see and you’ll know deep down yourself that you’ve got too much going on. Sometimes it’s good to manage your own day and then just stay very active inside pop deal.
You’ll be rewarded. Ultimately, it’s your business inside our business. So be smart with how you work, be smart with how you claim.
And I’m hoping that this is really good feedback and everyone gets an equal chance to get as many leads and as different type of leads as possible. So I think we’re going to wrap up today there. I hope you guys have a really good weekend.
We appreciate you coming on these calls and listening to us. I know there’s a lot of talking, a lot of presentations, but I think this move to claiming should be very interesting and it’s a very unique way, way that the real estate market works. Most countries in the world don’t work like this.